Sara Douglas has been given a daunting challenge. She is in charge of research management at a company providing outsourced editorial services for magazine publishers (primarily working with free-lance editors and writers). The company is successful and continues to grow, but Sara finds herself almost overwhelmed with keeping up with the changes in handling information, knowledge, and strategic learning for the staff.
It’s a classic knowledge services scenario, and it isn’t limited to just dealing with records and information management (RIM) issues or corporate archives or HR compliance documents. It’s the whole strategic knowledge picture, and Sara knows she needs to be dealing with strategic knowledge management at its broadest, most wide-ranging level. She needs to use knowledge services implementation to build a knowledge culture for the entire company.
And she’s stuck. Sara has some language issues. She’s OK with ICT management, and she’s fine with strategic learning, simply because she’s come around to the fact that the knowledge she’s dealing with is absolutely strategic. It’s what the company must have and use if it is going to succeed.
But the KM picture is keeping her up at night, and based on her own observations and conversations with others in the company, she’s not alone.
And not just in Sara Douglas' office. Apparently there is a continuing struggle in conveying the concept of KM/knowledge services to people who are not particularly focused on knowledge and the value of knowledge in organizational effectiveness. Especially for executives with management responsibility who deal with research (people like Sara Douglas), there is in describing all the strategic knowledge that KM/knowledge services is supposed to fix. Sure, talking about bits and pieces of the strategic knowledge picture is pretty easy, but what terms do you use when you want to be inclusive, when you want to describe all the strategic knowledge that the organization must deal with?
How do we pull it all together?
Electronic Strategic Knowledge. The “naming” problem doesn't seem to affect what we call repositories for electronic information and knowledge capture. There are all sorts of definitions, most of them coming down to something along the lines of a computerized system that systematically captures, organizes and categorizes an organization's strategic knowledge, a repository that can be searched to ensure quick retrieval of the data.
Fine and dandy. But printed materials and other objects and artifacts can also “contain” knowledge to be accessed and shared, as do collaborative groups.
So what do we call these?
Here's what some of us have come up with:
Materials Knowledge Repository (printed materials and other objects/artifacts). We’ve lived with these for a long time, and we have no problem speaking about the hard-copy materials we collect. Some companies might refer to these materials as a “library,” or even have them captured in a functional unit referred to as a “specialized library” or “research library.” On the other hand, when that functional unit expands to include electronic strategic knowledge capture and advisory, synthesis, and interpretive services, it becomes more of an “information center” or “knowledge center” or “knowledge services center,” terms we hear pretty often.
And, yes, this category does include more than hard-copy books, periodicals, and the like. In today’s KM/knowledge services environment, no one is surprised to hear people refer to objects or artifacts like photographs, videos, artworks, historical objects and the like for their “content,” the knowledge that one takes from observing or using them. We could say they are contained in a Materials Knowledge Repository.
And then we come to the strategic knowledge captured and shared within networking or working groups – most often tacit knowledge, of course – and usually brought to the group in a knowledge transaction between or among people. Can we get away with referring to this as a:
Collaborative Knowledge Repository (communities of practice, working groups, social media networks, etc.). We know that is an incredible amount of information, knowledge, and strategic learning content captured by, shared, used by, and sometimes even retained by individuals working in such groups (perhaps we should refer to this knowledge store as a
Personal Knowledge Repository). Indeed, whole new industries seem to have popped up in the KM/knowledge services field, just to help us figure out how to deal with, coordinate, manage, and make available for sharing knowledge that is not captured in any formal sort of repository. We know there is a huge quantity of knowledge people use all the time, carrying it around with them and pulling it up when it’s needed. But they don’t think about it in terms of knowledge or knowledge value. And when we are successful in collecting this knowledge, getting it to the point that we can engage in network value analysis and determining how to collected tacit knowledge so it can be shared, what do we call it?
How are you referring to the entire knowledge base of your organization or company? Do you have a single phrase or term? Is it used enterprise-wide?
Pictured here are the Hon. Rev. Moses Akaranga, former M.P. and Minister of State for Public Service and now IAO’s Vice-Chairman, and IAO Executive Director William Mibei. Working with other members of the IAO board and a group of young KM enthusiasts, they are building a framework for Kenya to strengthen its youth and provide employment through information, knowledge, strategic learning, and communications management.
